Forma Pasta Factory

My brother and I got to brand my family’s pasta restaurant. I worked alongside my dad for two years to help get things started. We still love each other dearly.

earned press

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(We’re #58) — (We’re #58)

name & logo design

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menu

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packaging

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Our family could not be more excited about these new fresh pasta kits 🍝 No seriously, the family group chat is going off. Introducing our Fresh Pasta Kit (feeds four), now available via takeout, pickup and delivery 🛵

the setup

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employee uniform

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the insta (where captions are written in the fam group chat)

Have we posted these pics before… sure. But look how handsome the pappardelle looks

New bombshell has entered the villa: Sugar Snap Peas | whipped ricotta, calabrian chili, mint

New Chef’s Pasta | Tonnarelli al limone | seared green & yellow zucchini, basil, preserved meyer lemon 🍋

Swipe for Ravioli BTS

🚨 New Dessert 🚨 Dubai chocolate inspired cannoli | ricotta & pistachio cream, chocolate curls, & crushed pistachios

🚨 New Dish Reveal 🚨 Spicy Rigatoni Vodka | smoked calabrian chili, sun dried tomatoes & parmigiano reggiano

pov: you’re a gnocchi in Brooklyn who redownloaded @hinge

Stop worrying about the love you didn’t get. Think about the new seasonal greens. They’re right here. @aimeelouwood 💛

Made with Yotam Ohayon, Allison Spitaels, and Alexander Mehan.